For her 100th book club pick, Oprah Winfrey relied on the same instincts she has drawn upon from the start: Does the story move her?
NEW YORK — Does she think about it for days after? In a work of fiction, do the characters seem real to her?
A Winfrey pick no longer ensures blockbuster sales, but it retains a special status within the industry; for authors, a call from Winfrey still feels like being told they've won an Oscar. Winfrey told AP that she is in “awe” of the club and its history, “the very notion” that someone might go and buy a copy of “Anna Karenina” simply because she suggested it.
Thanks to Winfrey, contemporary authors such as Jacquelyn Mitchard and Jane Hamilton found audiences they never imagined, while picks published decades or even centuries earlier, from “Anna Karenina” to “As I Lay Dying,” placed high on bestseller lists. Winfrey didn't invent the mass market book club, but she demonstrated that spontaneous passion can inspire people in ways that elude the most sophisticated marketing campaigns.
The club was so popular that some suspected a catch. Winfrey remembers Quincy Jones asking her: “How much money are they paying you for that book club, baby?” The process was so informal that Winfrey at first didn’t even bother going through intermediaries. “I took it so personally,” she says. “I probably should haven’t taken it so personally but I felt like he had let me down and I let the audience down. ... I was the one saying, ‘Can you believe this is a true story?’ and shouting that from the rooftops. I felt foolish for doing that, embarrassed for doing that.”
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