Oprah Winfrey took the Cupertino stage today to reveal that she'll be bringing a book club to the company's new TV streaming service Apple TV Plus. The news is the biggest indicator yet of huge successes book clubs have been seeing in recent years on Instagram, in libraries, and on our smartphones.
Share to twitterCUPERTINO, CA - MARCH 25: Oprah Winfrey speaks during an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of it's new video streaming service, unveiled a premium subscription tier to its News app, and announced it would release its own credit card, called Apple Card.
As usual, Oprah has nailed it: The reach and distribution that Apple represents is unprecedented, and it brings with it a shift in how we use book clubs. Starting a book club is now a great way to establish an authentic connection with a global audience, and everyone from major celebrities to micro-influencers are getting on board with the concept. Book clubs have been around for centuries, but in 2019, the book club is bigger than ever.physical, offering a break from the hectic internet...
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