OPNION I PSL clubs’ business is not ‘good business’
Turn up at any PSL match, and it is impossible to escape the magic eye of sponsors, whether on the players’ shirts and sleeves, old-fashioned advertisements, multi-faceted merchandise, or electronic images chasing each other around the pitch perimeter.
Journalist Simon Kuper and sports economist Stefen Szymanski teamed up to write an engaging book titled “Soccernomics” that is in tune with the current PSL business. They argue: This extract from the book came to mind when the PSL and SABMiller launched the Carling Black Label Knockout Cup.Millions of South Africans are emotionally enslaved to the PSL teams, and that has elevated the league to be the highest marketing platform for sponsors and a fertile ground for the sports broadcasting business.
The prize monies paid by PSL sponsors are too little when compared with what sponsors benefit from being associated with the nation’s addiction to football.
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