Opinion by Adam Lashinsky: Why Elon Musk is buying up Twitter
. But he did invest early on, and Musk became Tesla’s driving force. Today the electric carmaker is a main source of his $270 billion fortune. So, it’s certainly possible that Musk intends to buy all of Twitter. Musk has a long history of doing exactly what he says he’ll do.
And while Musk has been lauded for his real-world, physical product innovations, he’s not immune from the allure of media mogul-dom. He sits on the board of Endeavor Group Holdings, the talent agency and entertainment company run by Ari Emanuel, alongside mega-private-equity investor Egon Durban, whose Silver Lake invested $1 billion in Twitter two years ago, though Musk has announced he plans to exit the board in June.
Twitter also provides a potential launchpad for bitcoin, another of Musk’s obsessions. He takes bold stands in favor of the cryptocurrency from time to time, and Tesla both holds bitcoin on its balance sheet and at one point accepted bitcoin as a payment method. Given Twitter’s reach and the way it uses software to connect far-flung users, Musk could see it as the ultimate vehicle to realize a long-held dream of promoting a nongovernmental, global currency.
That the sky is not the limit for Musk’s aspirations is the stuff of cliche. But his ambition truly is boundless. In awith the CEO of German media conglomerate Axel Springer, Musk said he’d be happy if humanity could build a self-sustaining city on Mars. “I think we really just got this little candle of consciousness, like a small light in the void,” he said. “And we do not want this small candle in the darkness to be put out.
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