The current chaos offers an opportunity to rethink the entire structure of the social media landscape.
By now it should be evident that Twitter Inc is a shadow of its former self. What’s not clear is which alternatives might replace it, or how the market will look a few years from now. This chaos offers an opportunity to rethink the entire structure of the social media landscape.
“One of the things that’s not been particularly effective is fact-checking our way out of these messes,” Robert W. Gehl, Ontario Research Chair in Digital Governance for Social Justice at York University in Toronto, told me recently. “Because you throw facts out there all day long, but the conspiracies spread really fast. Misinformation spreads fast.”
Post and Koo seem to be replicating the Twitter model — a centralised system viewable and accessible to all. At present, the only thing stopping them from facing the same problems of misinformation and the dissemination of toxic content is their size. Reddit follows an old-school topic-based content distribution model — you’re unlikely to stumble across neo-Nazi posts if you’re only looking for cat videos.
Far-right microblogging site Gab set up a server in 2019, which caused uproar among the rest of the community. Mastodon founder Eugen Rochko argued at the time that the network’s decentralised nature meant he couldn’t acquiesce to demands to shut down Gab. But individual servers could disconnect from the hate group, and that’s what they did. Gab still existed, but in its own little universe separated from the rest of the world.
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