Opinion | Suk-Young Kim: 'K-pop fans around the world have shown consuming entertainment does not have to be a passive act — but this type of online activism didn't emerge overnight.' - NBCNewsTHINK
, just to name a few. But just as K-pop as a music scene has been evolving over the past two decades, its fandom is also maturing with age, learning from trial and error.The vast fandom’s remarkable ability to organize online has been honed by the very nature of the industry.
did not start out as a banner-carrier for political activism. K-pop as we know it today — dominated by good-looking young singers producing music primarily for young listeners — was born in the 1990s and came to global prominence just as patterns of music consumption were rapidly shifting. With the advent of freely downloadable MP3 files and easily accessible YouTube music videos, traditional ways of consuming music and showing your appreciation for your favorite artists were evolving.
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