From WSJopinion: Twitter is the closest thing the world has to a digital town square. Fixing it is vital for the future, writes markweinstein.
Speaking at the 2022 Baron Funds Conference in New York, Elon Musk discussed the 'revenue challenges' he's facing at Twitter, and how a product plan conceived more than 20 years ago could see the social media platform become one of the most valuable companies in the world. Image: Baron Capital via AP/Anadolu Agency Composite: Mark KellyTwitter’s value has likely fallen far below the $44 billion Elon Musk paid for it in October. In recent days, Mr.
First, he needs to resolve advertiser concerns that their ads will appear alongside unsavory content. Following Mr. Musk’s takeover, General Mills , United Airlines, Pfizer and General Motors paused ad spending. Advertising giants IPG and Omnicon recommended their clients pause ads as well. Advertising fills nearly 90% of Twitter’s revenue coffers, so a remedy is urgent.
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