Opinion: A German company, the Emoji Co. GmbH, claims it owns the word “emoji.”Now it’s cashing in on trademarks in every profitable merchandise category
Here’s something you may like, even love, if it doesn’t make you angry or sad. A German company, the Emoji Co. GmbH, claims it owns the word “emoji.” Since 2013 the firm has filed hundreds of applications for “Emoji” as a trademark in every profitable merchandise category in the U.S. trademark registry.
When Sony Pictures Animation wanted to make “The Emoji Movie” in 2016, its trademark applications were all rejected because the Emoji Co. had beaten it to the punch. As far as trademark law is concerned, the word Emoji is like...
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