OpenAI, the creator of the buzzy chatbot ChatGPT, will release tools to give users more control over the generative AI system, while improving the models for both general and specific use cases, its CEO Sam Altman said Thursday.
Speaking to investors at a Morgan Stanley conference, Altman said the AI company will focus on building a platform that sells APIs to others and creates killer apps like ChatGPT.
The Microsoft-backed company is working with enterprise clients to train its models in particular domains and has effectively reduced hallucinations, incidents when an AI system confidently gives a response that is factually incorrect, according to Altman. Enterprises that work with OpenAI can use their data and make a copy of the model to alleviate data safety concerns. Coca-Cola, for example, is working with OpenAI and Bain to use OpenAI's ChatGPT and DALL-E platforms to create personalized ad copy, images, and messaging.
Individual users should also have more control over how the AI works, Altman added. The company said last month it is developing an upgrade to its chatbot that users can customize to address concerns about bias in artificial intelligence.
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