Sam Altman’s OpenAI unveiled a test version of its highly anticipated AI search engine on Thursday in a direct challenge to Google’s dominant hold over the online search market.
The search tool is designed to be more conversational and interactive than traditional search engines .From there, they can ask follow-up questions, such as whether a particular concert venue is family friendly — with SearchGPT retaining the context of the conversation to hone in on the best response.
“Sam and the truly talented team at OpenAI innately understand that for AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources,” News Corp CEO Robert Thomson said in a statement. “We are committed to a thriving ecosystem of publishers and creators,” OpenAI added. “We hope to help users discover publisher sites and experiences, while bringing more choice to search.”
Google has faced sharp criticism for taking copyrighted content from publishers without proper credit or permission – and then using that information to train its own AI models.
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