OpenAI staffers reportedly 'taken aback' by 'ominous' logo rebranding

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OpenAI staffers reportedly 'taken aback' by 'ominous' logo rebranding
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Mariella Moon has been a night editor for Engadget since 2013, covering everything from consumer technology and video games to strange little robots that could operate on the human body from the inside one day. She has a special affinity for space, its technologies and its mysteries, though, and has interviewed astronauts for Engadget.

, though, staff members were less than enthused when they got a sneak peek of its supposed new logo at a recent company-wide meeting. The company's hexagonal flower symbol, which has become pretty recognizable thanks to, is gone. Instead, it's replaced by a large black "O" or a simple ring or circle that staffers reportedly found to be devoid of creativity — ominous, even.

Based on how the publication's sources described it, the new logo sounds like the complete opposite of OpenAI's current one, which was designed to represent "precision, potential and optimism." The company apparently started its redesign efforts a year ago after hiring new people for its internal creative and design team.says one of the reasons OpenAI is going for a brand new look is because it doesn't own the typefaces used for its logo and its website.

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