OpenAI is discontinuing its AI-powered video generation platform, Sora, following concerns about misuse and content moderation challenges. The platform allowed users to create videos based on text prompts but faced issues with deepfakes and nonconsensual content. The company expressed gratitude to users and cited a shift in priorities.
OpenAI announced that it will be shutting down its video generation platform Sora . The Wall Street Journal first reported OpenAI's decision to pull the plug. The tech giant revealed the news in a post on X on Tuesday.
"We’re saying goodbye to Sora," the company wrote. "To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing." Sora is OpenAI’s social media app made up of videos generated by artificial intelligence.The app taps into the appeal of being able to make a video of yourself doing just about anything that can be imagined, in styles ranging from anime to highly realistic. According to the company, Sora provides the "newest AI models for image, video, and voiceover," alongside assets and editing tools. The company behind ChatGPT released Sora in September as an attempt to capture the attention, and potentially advertising dollars, that follow short-form videos on TikTok, YouTube or Meta-owned Instagram and Facebook.But a growing chorus of advocacy groups, academics and experts expressed concern about the dangers of letting people create AI videos on just about anything they can type into a prompt, leading to the proliferation of nonconsensual images and realistic deepfakes in a sea of less harmful "AI slop."RELATED: ChatGPT Atlas: OpenAI launches new web browserOpenAI was forced to crack down on AI creations of public figures — among them, Michael Jackson, Martin Luther King Jr. and Mister Rogers — doing outlandish things, but only after an outcry from family estates and an actors’ union.Disney, which made a deal with OpenAI last year to bring its characters to Sora, said in a statement Tuesday that it respects "OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere.""We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators," Disney's statement said.
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