OpenAI surprised everyone with a 1-800 number to access ChatGPT, but is it a marketing ploy or a direct challenge to Meta's AI ambitions?
Some of OpenAI’s announcements for its “12 Days” event of ChatGPT novelties were easy to guess. The full release of ChatGPT o1, ChatGPT Search going public, and the official Sora rollout are some of the things you could have seen coming. But the 1-800-ChatGPT toll-free number that OpenAI announced on Wednesday is something that definitely wasn’t on my list. I did not see ChatGPT’s Advanced Voice Mode getting regular phone call support, which is what the 1-800 number will do for you.
It’s an incredibly gimmicky feature that will do more for OpenAI’s ChatGPT marketing department than for users. The 1-800 number will give you 15 minutes of free chat with the AI per month in the US and Canada. It works from any kind of phone, including old flip phones and rotary home phones. OpenAI demoed both during the short livestream. But the more exciting feature is having ChatGPT support in WhatsApp. You can use the same number to talk to ChatGPT in the popular chat app. There are no limits, and the phone works worldwide. That’s less gimmicky than calling a phone number to talk to ChatGPT, and I think it’s a big attack on Meta’s Meta AI. Meta AI is a ChatGPT-like product from Meta. The company formerly known as Facebook bundled Meta AI with all its social platforms, including Facebook, Instagram, and WhatsApp. If you use any of these apps, you have access to Meta AI right now, or it’s coming soon. Meta couldn’t give Meta AI a worldwide release, as some markets require special attention. That’s the EU, of course. Once Meta AI becomes available, you can’t disable it. You can avoid using it in any of those apps, but Meta AI is now built into all of Meta’s social networks. Bringing ChatGPT into WhatsApp via the 1-800-ChatGPT number is easily an attack on Meta AI, one that Meta can’t really respond to. Suddenly, WhatsApp users can talk to the AI they might prefer right inside WhatsApp instead of the one available by default. Just look at the demo OpenAI offere
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