Tech experts have predicted that search could be upended by AI, but Google’s dominance remains largely untouched.
SAN FRANCISCO — ChatGPT maker OpenAI showed off a new web search product Thursday, directly challenging search giant Google and laying out its vision for how chatbots may change the way people interact with the broader web.
The free tool, called SearchGPT, consists of a search box similar to a traditional search engine. Users can ask follow-up questions in a conversational tone to drill down into specific search answers. SearchGPT will initially be available to a small group of users and publishers before eventually being integrated into ChatGPT, OpenAI said in a blog post Thursday.surf the web since ChatGPT’s launch in November 2022.
OpenAI’s push into search comes after Google in May jumped heavily into using generative AI in search. After ChatGPT’s launch, the company began testing its own AI search features, and in May it putfor most people in the U.S. The results have been mixed, with some of the search answers being nonsensical or just plain incorrect, such as Google’s bot telling people toIt’s unclear whether the new OpenAI tool also works with Bing.
OpenAI has tried to position itself as more of an ally to publishers by signing deals with news organizations including News Corp, the Atlantic, the Associated Press and Politico’s parent company Axel Springer. The new search tool provides the name of the source of the information and links back to it, according to images provided in OpenAI’s blog post. The announcement featured positive quotes from the chief executives of News Corp and the Atlantic.
News organizations have also began developing their own AI-driven tools to keep up with tech companies. The Washington Post launched a “” bot in July that uses generative AI to answer readers’ questions about climate change, based on information from Post stories.Individual news workers, including at some companies who’ve signed deals with OpenAI, are more skeptical. Some journalists have said they are worried that AI trained on their work will eventually be used to replace them.
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