If the Adobe-made VoCo, a 'photoshop for audio' was deemed too much of a risk to release, what the heck is OpenAI's Sora?
In 2016, Adobe developed a technology that was best described as “Photoshop for audio.” It would be able to change words in a voiceover simply by typing new words. Sounds scary, right? It was, and Adobe never released it — for good reason.
“It’s a technology with several compelling use cases, making it easy for anybody to edit voiceover for videos or audio podcasts. And, if you have a 20-minute, high-quality sample of somebody speaking, you may even be able to add some new words and phrases in their voice without having to call them back for additional recordings,” Mark Randall wrote, focusing on the positives of the technology.
Randall would go on to argue that new technology like this, while it might be controversial or scary, has many positive effects, too. While admitting that “unscrupulous people might twist for nefarious purposes,” he goes on to defend developing the technology because of the good it can do. “Project VoCo doesn’t change what’s possible, it just makes it easier and more accessible to more people. Like the printing press and photograph before it, that has the potential to democratize audio editing, which in turn challenges our cultural expectations, and sparks conversation about the authenticity of what we hear. That’s a great thing.”
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