Open Letter: PR and ad agencies must 'come clean' and cut ties with fossil fuel industry | Business

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Open Letter: PR and ad agencies must 'come clean' and cut ties with fossil fuel industry | Business
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As many as 22 civil society organisations in SA on Human Rights Day have called on the public relations and advertising industry to stop doing business with fossil fuel companies. | News24_Business

As many as 22 civil society groups in South Africa want PR and ad agencies to stop doing business with fossil fuel companies.In an open letter, 22 civil society organisations call on public relations and ad agencies to cut ties with the fossil fuel industry.

The letter, organised by Clean Creatives South Africa – part of a global movement of advertisers and PR professionals and their clients cutting ties with fossil fuel companies – was published on Human Rights Day, 21 March. the Desmond and Leah Tutu Foundation, the Centre for Environmental Rights and shareholder activist group Just Share.

It shows that more than a century of burning fossil fuels, coupled with unsustainable energy and land use has escalated global warming which is around 1.1°C above pre-industrial levels. As part of the Paris Agreement on Climate Change, 195 countries in 2015 agreed to limit warming to 1.5°C.

Speaking to News24, Clean Creatives SA country director Stephen Horn said that the civil society organisations are on the"frontlines every day pushing a message of climate responsibility and other human rights-related issues", but their work is"undermined" by the advertising and creative industry which is promoting fossil fuel companies.

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