The regulator of sports betting sites in Canada’s most populous province has found its new chief executive officer, which could signal a decision is coming soon about using athletes and certain celebrities in iGaming advertising in Ontario.
The announcement comes amid the growth of Ontario’s iGaming sector, which the AGCO oversees and which remains the only competitive market for online sports betting in Canada.The regulator ofin Canada’s most populous province has found its new chief executive officer, which could signal a decision is coming soon about using athletes and certain celebrities in iGaming advertising in Ontario.
Dr. Karin Schnarr was named Monday as the incoming CEO of the Alcohol and Gaming Commission of Ontario , the regulator’s board of directors announced. Schnarr, who is currently an associate professor of strategic management at the Lazaridis School of Business and Economics at Wilfrid Laurier University in Waterloo , will assume the AGCO’s CEO role on September 18,“Karin has held numerous senior roles in the Government of Ontario, including as Chief of Staff to ministers in multiple portfolios, during which time she guided the development of public policy, legislation, and regulations related to key government priorities,” the release added.
The announcement comes amid the growth of Ontario’s iGaming sector, which the AGCO oversees and which remains the only competitive market for online sports betting in Canada. Billions have been wagered in Ontario's iGaming market since it launched in April 2022 with dozens of private-sector operators.
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