Covid-19-era start-ups face the prospect of pivoting again, as the acute crisis fades
A pop up Covid-19 vaccination site at Hammons Field in Springfield, Missouri, US. File photo: BLOOMBERG/ANGUS MORDANT
That’s left his customers stuck between trying to offer sit-down meals and keeping up their meal kit businesses. And although few clients have dropped Table22 entirely, that sometimes means the need for its services has shifted down. Curative was quickly processing more tests than the lab software system it had bought from an outside vendor could handle. “We would have people sitting on the floor doing nothing because the software wasn’t working and we couldn’t scan in the sample,” said Turner.
“Covid-19 always surprises us,” Turner says. “It turned on a matter of days, from increasing 10% in volume every day to going down.” In January, the company produced 5-million test kits, then ceased production, and only worked through that supply in July.
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