Yuppiechef's store at the V&A Waterfront in Cape Town, which opened its doors last October.
Yuppiechef's store at the V&A Waterfront in Cape Town, which opened its doors last October. Picture: Supplied
Two new stores are set to open – at Mall of Africa and Sandton City – on Friday, June 28, extending Yuppiechef’s physical store foray. The group opened its first brick-and-mortar store in Cape Town two years ago, after its founders, Andrew Smith and Shane Dryden realised that physical stores would give the group access to a bigger market beyond just online.
The opening of Yuppiechef’s first two stores in Gauteng will bring the number of its physical stores to six. Its current stores are all in the Western Cape, with the most recent opening at the V&A Waterfront in October last year.Smith tells Moneyweb there are plans for further expansion through its physical store rollout. “For now, we’re focusing on getting our stores in Johannesburg up and running. We’d love to have Yuppiechef stores all around South Africa in the coming years.
“Our top sellers always include the classics like KitchenAid mixers, Wüsthof knives, Sagenwolf cookware and our League of Beers craft beer cases. With a shift towards environmental consciousness, the rising stars are reusable straws , Zoku water bottles and SodaStream,” he says.
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