Online retailer Shein is latest to face strict European Union digital regulations

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Online retailer Shein is latest to face strict European Union digital regulations
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Online fast-fashion retailer Shein must face the European Union’s strictest level of digital regulations. The bloc said Friday that it added the company to its list of big platforms that need extra scrutiny.

FILE - Pages from the Shein website, left, and from the Temu site, right, are shown in this photo, in New York, Friday, June 23, 2023. Online fast-fashion retailer Shein must face the European Union ’s strictest level of digital regulations, the bloc said on Friday, April 26, 2024 as it added the company to its list of big platforms that need extra scrutiny.

Shein is a low-cost online retailer that was founded in China but is now based in Singapore. It reaches customers mainly through its app. It didn’t respond immediately to a request for comment.

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