Online retailer Shein has catapulted to the top of fast fashion -- but not without controversy

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Online retailer Shein has catapulted to the top of fast fashion -- but not without controversy
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'Impact x Nightline' explores the brand's success and the criticism it's faced.

Shoppers take the opportunity to shop on the opening day of fast fashion e-commerce giant Shein, which is hosting a brick-and-mortar pop up inside Forever 21 at the Ontario Mills Mall in Ontario, Oct. 19, 2023.Online retailer Shein has become well-known for its massive inventory of trendy clothing produced and sold to consumers on the cheap.

It’s now the most-visited clothing website in the world, with customers spending twice as much time on the site than Nike.com, which is the next most popular site, according to Similarweb Digital Data. American companies like Amazon or Meta are similar in this way, but lawmakers and watchdogs are nervous because of Shein’s alleged ties to China. The company was founded in China in 2008 and, according to Shein, they source their products mostly from China.

That massive churn of products may not cost consumers a lot of money, but some critics say it does come with a price. Some consumers have started pushing back on the company and designers who have collaborated with the brand. In a statement to "Impact," Shein said, “This claim is built on nothing but conjecture and conveniently placed buzzwords. We have asked the court to dismiss the lawsuit and we will continue to defend ourselves against these claims that are without merit.

“They don't have a close relationship with these factories. They don't provide their customers with really any information about who their factories are, and what life is like inside of those factories,” Cline said.

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