Will Shanklin has been writing about gadgets, tech and their impact on humanity since 2011. Before joining Engadget, he spent five years creating and leading the mobile technology section for New Atlas. His work has also appeared on SlashGear, TechRadar, Digital Trends, AppleInsider, Android Central, HuffPost and others.
last week, online publications increasingly face a bleak future. The crux of the problem lies in the Google bot, the crawler that scours and indexes the live web to produce the results you see when you enter search terms. If publishers block Google from using their content for the AI-produced answers you now see littered at the top of many search results , they also lose the privilege of including their web pages in the standard web results.
The catch-22 has led publications, rival search engines and AI startups to pin their hopes on the Justice Department. On Tuesday,that the DOJ is considering asking a federal judge to break up parts of the company . Other options it’s reportedly weighing include forcing Google to share search data with competitors or relinquishing its default search-engine deals, like the. But its main crawler covers both AI Overviews and standard searches, leaving web publishers with little leverage.
“Now you have a bunch of tech companies that are paying for content, they’re paying for access to that because they need it to be able to compete in any kind of serious way,” Alex Rosenberg, CEO of AI startup Tako Inc., toldIt comes down to leverage, which Google wields over desperate publishers. On top of the industry’s existing financial troubles ,in March that Google’s AI-generated search answers could lead to a 20 to 60 percent drop in organic search traffic.
The ball is now in the Justice Department’s court to figure out where Google — and, to an extent, the entire web — goes from here.
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