E-commerce price gains returned in August, led by the increasing costs of groceries and apparel. Shoppers have spent $580 billion online so far this year.
. In August, the cost of apparel rose 4.9% year over year and jumped 8.7% from July due to slowing seasonal promotions, according to the data. Still, the data showed that consumer demand remains resilient.
"Consumer demand for e-commerce also remains steady and will keep prices elevated, especially for growing categories such as groceries, pet products, and other consumer staples," said Brown. An employee wearing a protective mask hands a shopping bag to a customer outside a Whole Foods Market Inc. store in Berkeley, California, on March 31, 2020.
At the same time, some categories saw prices decline. The electronics category fell 10% from a year ago while the cost of computers, specifically, fell 12.6%. Consumers collectively spent $64.6 billion online in August, a 6.5% increase compared with the same time last year. An employee prepares a package for shipment at the Amazon logistics center in Suelzetal near Magdeburg, eastern Germany, on May 12, 2021.
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