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in Tennessee, which raises, processes and sells dry-aged beef, heritage pork and lamb. While the operation grew during the pandemic, including the addition of an on-site marketplace for direct sales, Pilaroc has not yet made the leap to selling meat online.
Right now, Schutte-Patrick is doing research and watching trends carefully. Unlike most people these days, she’s able to see both sides of the issue. “I understand the desire to reduce miles from pasture to plate by buying locally, but I also know that people are finding farmer-retailers they can really relate to, that they maybe fell in love with because of their story, even if that farm is 1,000 miles away from where they live,” she told HuffPost.
For those looking to make a leap, she had these suggestions: “First, decide whether you want to buy a few cuts at a time or sign up for a curated box delivered at certain times of the year,” she said. “Next, ensure that you can postpone or cancel an order easily. Otherwise, you’ll inevitably get too much meat or not be able to cook all the meat you get, and your freezer will be stuffed.
“Both of the services to which I subscribe, ButcherBox and Sitka Salmon Shares, have minimal packaging that is as environmentally friendly as possible, while still protecting the integrity of the meat and seafood en route,” she said. Overall, she’s still a satisfied customer, and she’s eager for even greater innovation of this type throughout the food industry. “I’m all for finding new ways of doing business, so my hope is that we get more of this type of supply chain disruption,” she said.
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