Online Black Friday sales in the U.S. topped a record-breaking $9.12 billion this year, kicking off a solid start to the holiday shopping season despite inflation and other economic concerns.
Online Black Friday sales in the United States topped a record-breaking $9.12 billion this year, according to Adobe Analytics, kicking off a solid start to the holiday shopping season despite inflation and other economic concerns.
People are also reading… "We're seeing a lot of people leaning on savings and debt to afford a lot of these purchases," Tassin told Christine Romans, CNN Business' chief business correspondent."Even more than credit cards, we're seeing a lot of people leaning on 'Buy Now, Pay Later' services, which is sort of a newer form of debt that American consumers are really embracing.
Adobe previously reported that US shoppers spent a record $5.29 billion on Thanksgiving Day, up 2.9% from a year ago. But shoppers are returning to many of their pre-pandemic routines and retailers expect a more typical holiday season than the last two years in the pandemic. Shoppers are once again expected to buy around key holidays like Black Friday and also buy later in the season, hoping to land deals.
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