For spring 2025, WWD spotlights new names in Milan, including Retori, Di Stavnitser, Gio Giovanni Gerosa, J. Salinas, Sprayground and BruceGlen.
: Drawing its name from the word “rhetoric,” the art of storytelling, the label pivots around engaging in dialogue with a diverse community of artists. Through Made in Italy— encompassing women’s and men’s ready-to-wear and accessories — Rachid and her team want to reinterpret and spotlight the personal stories of international talents who have overcome adversity with courage and transformed obstacles into opportunities for growth.
“I want women to work, create, build and always look perfect without worrying about little things like irons and hangers,” said the founder. “That’s how I come up with my designs. First comes convenience — no complicated care routines, no heavy, non-breathable fabrics or easily wrinkled elements.
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