After canceling its second foldable, OnePlus is officially bowing out of the US and Europe.
OnePlus and Oppo are jointly announcing that the former will no longer launch new devices in Europe and North America. The companies are framing it as a new"strategic focus" and wouldn't explicitly state where OnePlus will continue to launch products.
Oppo says the decision will fold in OnePlus's capabilities, technologies, and product philosophy – OnePlus co-founder Peter Lau recently rejoined Oppo as chief product officer. The two companies have shared hardware, software, and even suppliers over the years, so it's not a huge shake-up on the corporate side.
However, Oppo still hasn't quite achieved the same level of brand awareness as OnePlus. From a Western perspective, it always seemed unusual that Oppo didn't capitalize on better name recognition when phones launched asSo, what happens to existing OnePlus phone owners? The company's spokespeople told the media that user rights are guaranteed, including after-sales support, software/product updates, and the maintenance of existing service channels.
One notable change: Oppo said that ColorOS will roll out to OnePlus devices across Europe and North America in the coming months, replacing OnePlus' OxygenOS. This doesn't mean that Oppo is making a sudden push into the US, however. CEO of Oppo Europe, Elvis Zhou, said that Europe was still"a key market".
The Find X9 Ultra was arguably Oppo's biggest European launch yet. Still, there's been some friction when trying to buy one of its flagship phones directly, despite the company having its own European and UK sales portals. The company has recently relaunched its UK online shop with a broader range of products. At the same time, Zhou added that Oppo was proactively"enhancing" its teams in Europe, with a bigger priority on launching flagship phones in the region.
Please follow us on Google to support usUnited States Latest News, United States Headlines
Similar News: You can also read news stories similar to this one that we have collected from other news sources.
Phones That Outperform the OnePlus 15 in 2025Several 2025 smartphones powered by the Snapdragon 8 Elite Gen 5 chip deliver higher performance than the OnePlus 15 according to benchmarks, including the RedMagic 11 Pro, iQOO 15, and Poco F8 Ultra. These devices offer faster speeds, advanced cooling, larger batteries, and competitive pricing, making them strong alternatives for users seeking top-tier Android performance.
Read more »
OnePlus is leaving the US and a global market exit could follow by 2027, says reportOnePlus's exit from Western markets stems from financial strain, geopolitical tension, an Apple lawsuit, and a costly global memory chip shortage overall.
Read more »
This Graph Shows Why Europe, India, & China Should Adopt Cleantech ASAPSupport CleanTechnica's work through a Substack subscription, on Patreon, or on Stripe. Help us produce all of the high-quality, original content we publish week after week despite the challenges of content-scraping AI, antisocial media, inflation, and other hurdles.
Read more »
OnePlus shifts to Oppo's ColorOS as it exits US and European marketsOnePlus will transition its existing devices from OxygenOS to Oppo's ColorOS for future software updates, following its decision to quit the US and European markets. Oppo confirms it will honor existing support and warranty agreements, with European operations continuing. Users can roll back to OxygenOS but may lose future updates. OnePlus also plans to leave India and all markets except China by next year, while Realme restructures to focus overseas.
Read more »