A lot has changed for Tom Brady over the past year. He retired, unretired, divorced his supermodel wife Gisele Bündchen, and managed to bring his Tampa Bay Buccaneers to the playoffs one more time.
The team has learned a lot since the launch, expanding into other categories, tweaking the pricing and moving more aggressively into wholesale.
’s inclusive lingerie and loungewear line that has exceeded a reported $400 million in sales since its launch in 2019. In addition to Sanders, the brand works with George Pickens, a football player from the University of Georgia; Cole Hammer, a newly minted PGA Tour golfer, and others who “embody the spirit of Tom,” Grede said.What has proven most successful for the brand since the launch has been the underwear, an addition that debuted in June with an Instagram video of Brady himself — presumably shot by his then-wife — in his bathroom wearing the boxer briefs.
Similarly, since the launch, consumers have gravitated to other pieces such as the Brady pant, Chow said. The pant is made from cotton, nylon and spandex, features four-way stretch and retails for $95. Beyond these new categories, Grede said the brand this year will be “doubling down” on its training assortment as well as its performance loungewear. Chow described the loungewear as “slow train,” with a “gummy, comfy hand that is super soft and supple but with structure so you can wear it for yoga, stretching or around the house.” Chow also singled out a new Drirelease T-shirt “we have high expectations for.
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