One stat in Target's earnings proves stores are still the biggest defense against Amazon

Target fulfilled nearly three out of every four digital orders though its stores in some way, contributing to 31% growth online for the quarter.

said in its latest earnings report it fulfilled nearly three out of every four digital orders through its stores in some way, contributing to 31% growth online for the quarter.

It leverages Target's store footprint, which both cuts costs and give customers more options to get their orders.Target's stores are taking center stage. Target started shipping more orders directly from stores to customers, making it cheaper for the company and quicker for the customer. It's also rolled out new initiatives to get customers to come to the store and pick up their orders, like Target Drive Up which does not even ask customers to come inside. That curbside delivery service is now in over 1,000 locations.

Early indications show Target's strategy is working. It's these initiatives that contributed to 31% growth online for the quarter, and Target has raised its future guidance.

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