Southern California’s own Jim Liaw is the co-founder of Formula Drift. He is one of the only Asian Americans in a major race series leadership role – a mantle he does not take too lightly.
Formula Drift is now sliding into its 20th anniversary season. Its growing fan base is drawn to the power, precision, speed, and style of the sport. One of the founders of the sport is Southern California’s own Jim Liaw.Southern California’s own Jim Liaw is the co-founder of Formula Drift, which is now sliding into its 20th anniversary season. The growing fan base is drawn to the power, precision, speed, and style of the sport.
"There are sold-out events, but there is still a lot of room to grow in terms of bringing a larger audience, adding more lifestyle and career, or adding more lifestyle and cultural elements and making it a long stay," said Liaw. "I remember on the weekends, waking up kind of in the car and it's 5 a.m. and they're already inside the shop and getting things ready, and I didn't realize the lessons that it teaches you about the kind of grit and hard work and just putting yourself out there like that. I do remember it distinctly. Probably for a number of years after I couldn't eat a donut," he recalled. "But I do love donuts again.
Today, he is one of the only Asian Americans in a major race series leadership role – a mantle he does not take too lightly.
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