Blake Lively and Justin Baldoni holding each other's faces in It Ends With Us
They say there's no such thing as bad publicity, but it can certainly worry a team involved in the production of a movie. Earlier this year, the romantic drama movie It Ends With Us premiered in theaters and started to resonate with audiences. However, some other events external to the movie made the story a hot topic.
The movie became a sleeper hit and raked in a lot more than you'd expect. It Ends With Us ended its theatrical run with almost $350 million at the box office, and almost half of that was made in North America.
✕ Remove Ads And then it got worse: during the marketing campaign, Lively came under fire for using the momentum of It Ends With Us to promote her haircare line with pop-up shops, as well as blatantly avoiding discussing domestic violence while promoting the movie. To top it off, it was revealed that she and Justin Baldoni had a behind-the-scenes feud.
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