Fashion is an unstoppable force in Italy, as was proven during the live runway presentation of the 2020 Who Is on Next? competition.
competition’s 2020 fashion design finalists was interrupted by a downpour and hurriedly moved inside. The clothes were worth the slight delay.
The jury, in which I participated remotely, reviewed the collections of 12 brands in 4 categories: accessories, menswear, womenswear, and for the first time, genderless. No matter where they come from or what their aesthetics, these emerging talents are deeply reliant on, and invested in, maintaining the excellence associated with the Made in Italy designation.
Sustainability was the key issue for the group members, each of whom took different approaches to implementing responsibility, whether that was by using existing materials or buying back products., this year’s winner of the Franca Sozzani prize for menswear, for example, uses deadstock fabric, some of which he acquires from the archives of textile manufacturers.
Born in Moldavia, and raised mostly in Italy, the designer has a keen color sense and offers the customer varying entry points into his world. Two of his lines, Striiiiiiiipes and Sport Suit, consider the connection between sport and tailoring that are at the heart of the label. More recently, Leu introduced Homme, a line that focuses wholly on sartorial traditions.
took home the accessories prize. Their frames and palette are inspired by their beloved hometown of Turin. All of their pieces carry the geographic coordinates of their showroom as well as their symbolic logo, a hexagonal bolt.is the winner of both the womenswear award and Pitti’s Tutoring & Consulting Prize.
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