Northern California can claim something of an antique: rock 'n roll radio done the old fashioned way and, for one man, that means doing it the hard way.
MOUNT SHASTA -- It's no secret that we live in a time when the media landscape is changing dramatically, and the world of radio is no expectation. San Francisco's KGO talk radio, for example, recently shut down with little warning. But Northern California can claim something of an antique: it's rock 'n' roll radio done the old fashioned way and, for one man, that means doing it the hard way.
For anyone who has ever made their way along Interstate 5 in the Shasta area and gone searching for some music on the radio, it's a station that, at first glance, may sound like normal classic rock radio. Only this isn't just a radio station. It's the work of one single person and it might be hard to find anyone else doing anything quite like it. By that, Michaels means running the whole show by himself. He picks the songs, records the jingles, even produces a lot of the commercials.
Over the past 25 years he's built his own music library and runs the 24-hour-a-day schedule with the help of nine different computers. All of those people, including the fans in Moscow, are listening to one man's playlist of 8,000 songs but it's really been a lifetime of music. Michales started as a teenager on AM radio in Chicago before his career took him to Los Angeles.
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