Time has changed America’s kitchens. “The problem is Tupperware has not changed,” says one marketing professor.
The year was 1954, and Tupperware was having a party.
Tupperware would become a draw for visitors to Central Florida and a vital part of the community, said Bob Kealing, author of “Life of the Party,” a book about Wise and Tupperware.Tupperware Brands The annual payroll started at $250,000 with the temporary operations but was expected to reach about $1 million when Tupperware’s development here was completed, according to the story.
She knew how to speak to women’s dreams in a suburban, post-World War II United States, Kealing said. Tupperware dealers would travel to Florida for recognition, and for celebrations at the headquarters, Kealing said. He added the company established a public art collection, and school graduations have been held in Tupperware Auditorium.
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