A Times analysis of records shows the Newsom and Elder camps are using Google's vast collection of user data to target their ads to areas they see as key to victory.
As California’s recall election continues, campaigns are pouring millions into ads on Google and its world-leading video site, YouTube.
Among Newsom’s opponents, the top spender is conservative radio talk show host Larry Elder. As his campaign hasby groups backing Newsom and Elder only appeared for users in specific ZIP Codes. The “Stop the Republican Recall of Governor Newsom” group aired ads on the coast in the state’s densely populated Democratic strongholds, while Elder’s campaign committee has opted for inland areas where Republicans are more common.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Biden to campaign for Newsom in California 'early next week'Gov. Gavin Newsom is facing a recall vote Sept. 14.
Read more »
Union workers propel Newsom in waning days of recall campaignLabor has been central to California Gov. Gavin Newsom's effort to keep his job, and if he is able to stave off a Republican-backed recall effort on September 14, he could have the scores of labor unions backing him to thank for it.
Read more »
California recall front-runners deliver closing pitch to voters, path to victory narrowsRepublicans Larry Elder and Kevin Faulconer continue to vie for votes in the upcoming California recall election that could potentially remove Gov. Gavin Newsom from office.
Read more »
Candidates swarm Southern California, with a week to go before recall electionNewsom and his challengers campaigned across California over Labor Day weekend, with just days to go before the Sept. 14 recall election.
Read more »
Biden to campaign for Newsom in California 'early next week'Gov. Gavin Newsom is facing a recall vote Sept. 14.
Read more »