'At this point, it is safe to say that Meta has become Bolsonaro's official disinformation machine,' said one SumOfUs activist as a new report from the group shows how Facebook's parent company and TikTok are driving traffic to anti-democracy content.
Meta claims that Brazil is a priority region and that the company is committed to enforcing policies and practices that uphold the integrity of the vote. But not only does SumOfUs' previous research show that the platforms are awash with conspiracy theories about the election, claims of electoral fraud, and calls for a military coup, this research report sets out how Facebook's recommender systems are actively pushing users towards this content.
Far-right extremists, who are openly agitating for a military coup, are operating freely on Meta's platforms, and Meta is not only allowing them to spread their message and recruit new members, but the platform's algorithms are prioritizing anti-democratic groups, accounts, and posts. The report also looked at the role TikTok is playing in tackling the growing problem of election disinformation on its platform, and found its moderation lacking...
The findings confirm civil society organizations' worst fears, that platforms like Facebook and Instagram are enabling bad actors to organize and recruit new members, just as it did in the U.S. 2020 elections, which ended in violent insurrectionists storming the U.S. Capitol on January 6th. "At this point, it is safe to say that Meta has become Bolsonaro's official disinformation machine," SumOfUs campaign director Flora Rebello Arduini said in a statement."This is not Meta's first time wreaking havoc on democracy and Brazilians deserve better from this multi-billion dollar company."
"As this report shows," she added,"TikTok needs to up its game and not follow Meta's lead in fueling the disinformation crisis in Brazil."projected an image of Meta co-founder and CEO Mark Zuckerberg setting the Brazilian flag alight with the message"Meta is destroying Brazilian democracy" at Kings Cross tube station in London, just around the corner from Meta's U.K. headquarters.
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