The head of broadcasting at the Tokyo Games is trying to banish overly sexualized images of female athletes. “Sport appeal, not sex appeal” is a mantra officials are pushing. “You will not see in our coverage ... details and close-up on parts of the body'
TOKYO — At an Olympics aiming to set the highest level of television standards, the head of broadcasting at the Tokyo Games is trying to banish overly sexualized images of female athletes.
That can be difficult with state-of-the-art technology filming sports — such as beach volleyball, gymnastics, swimming and track — where female athletes' uniforms can be scant and skimpy.against uniforms they believe exploit their sexuality by competing in Tokyo wearing unitards that covered their legs to the ankle.
“What we can do is to make sure that our coverage does not highlight or feature in any particular way what people are wearing,” Exarchos said.to steer all Olympic sports and their rights holders toward “gender-equal and fair” broadcasts of their events. Advice includes “do not focus unnecessarily on looks, clothing or intimate body parts” and reframing or deleting a “wardrobe malfunction ... to respect the integrity of the athlete.
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