Olivia Rodrigo sees a noticeable uptick in streams following the launch of her Guts World Tour, as does her opening act, Chappell Roan.
Olivia Rodrigo performs onstage for the kick off of GUTS World Tour at Acrisure Arena on Feb. 23, 2024 in Palm Springs, Calif.newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
The impact of stomp-and-shake cheerleading on TikTok dance trends has been overlooked for some time now, but the sustained virality of GC Eternal’s “Back It Up and Dump It” is pushing the Black cheerleading style to center stage. In the early days of short-form video you could get the sense from Vine, Dubsmash and Musically that this format empowered new creators and also enabled viewers to watch video at times they might not have before. So to meet the needs of today’s increasingly mobile viewer and creator, four years ago we introduced YouTube Shorts, which make it easier to watch and create short-form content on the platform.
It’s still early days, but one thing I’ve noticed is the sheer breadth of our music video library on YouTube for fans to play with and enjoy. Short-form video is often inherently creative, collaborative and interactive, so we knew the ability to would help fans unlock even more ways to connect and get creative with their favorite artists and their music on YouTube. Remix is available across all YouTube videos, not only Shorts.
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