Darden Restaurants CEO Rick Cardenas said high prices at fast food restaurants are benefitting casual sit-down restaurants, like his competitors Chili's Grill & Bar and Applebee's.
Sit-down restaurant prices at fast food chains are pushing some customers to skip the drive-thru in favor of the genuine casual-dining experience, according to Darden Restaurants CEO Rick Cardenas.
Some franchises have responded with temporary bargains. McDonald's added a $5 value menu in June, and Wendy's has introduced a $3 breakfast deal, both for a limited time. Causal-dining restaurants have come up with their own innovations to take a bite out of the dissatisfied fast-food consumer base. Chili's recently introduced a "Big Smasher" burger inspired by the Big Mac that boasts twice the meat at just $10.
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