Over the past few years, photography has undergone significant change. This progress has democratized the craft but it has also devalued professionals. How should artists advertise their work while NFTs upend the arts? (Via CointelegraphZN)
During the 1990s, there was a huge, disruptive transformation from film to digital imaging. Anyone could do it, and smartphones started to outperform many cameras. The culture changed so that a selfie was more valid than something beautifully lit in a studio. Local newspapers folded or stopped employing professionals. It became a hard slog for many talented people. Stock photography sites cut prices and now sell images for only a few dollars, of which the photographer is lucky to get 20%.
Before he took the leap into full-time professional photography around five years ago, Waider was involved in design and marketing, so he has a firm grasp of the importance of reaching out to find an audience. After a while, Waider sold a “genesis piece” — that is, the first NFT he put up online — to a collector of them for 0.5 ETH, which was $1,500 at the time. “I was really a little bit in shock at the price.”
“For me, it is a practical thing,” Hawatmeh says. “It solves a lot of my business problems — payments, tracking, giving ownership to multiple parties through wallet splitting, giving a chance for the model in the photo to earn also. Web2 photography is broken. This gives us a fresh start and more ownership for the artist.”
Hawatmeh thinks that narrative and storytelling are a big part of the appeal of photographic NFTs. “The more information, the more storytelling, the more time you spend on building that narrative is going to make your images more valuable.”It’s all well and good for photographers and photo agencies to start selling NFTs of their work, but it’s not entirely clear yet what they are selling.
There is still the gray area of what to do with an infringing NFT: The token is immutably on the blockchain, and while the image itself usually isn’t , it is often be hosted on a decentralized platform like IPFS, making it more difficult to take images down or delete them.
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