Old Navy wants to solve a major bugbear of female shoppers by selling more dresses with pockets, as it looks for creative ways to boost sales
"Many women have complained about the lack of pockets on dresses so Gap is sensible to respond to this demand," GlobalData Retail managing director Neil Saunders told Insider.
"However, adding pockets is not a solution for all of Old Navy's woes – which run much deeper than the absence of pockets. There is a lot of work to do around styles, availability, inspiration, and the freshness of the range," he added.
Old Navy did not immediately respond to Insider's request for comment asking how many dresses it currently sells that contain pockets.
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