Indian ride-hailing company Ola plans to 'soft launch' operations in London in the coming weeks, with a full launch slated for mid-January 2020:
safety features including an "industry-first" driver facial recognition system to continuously authenticate driver licenses. This could translate into a competitive advantage, should Ola manage to curry favor with local authorities.
Success in London could give Ola the springboard it needs to enter the broader European market. Beyond India and the UK, Ola only operates in two other markets — New Zealand and Australia. If Ola is able to appease local regulators in one of Europe's most important markets and gather valuable information on the local population and their transportation needs, it could put itself in a better position to enter other cities.
Regulators across Europe could be encouraged by Ola's ability to meet the standards set by the TfL, which would make it easier to enter new markets. Furthermore, having a better understanding of consumer needs could give Ola confidence that it can meet the specific needs of local consumers, enabling the company to quickly capture market share. In the mobility-as-a-service market, which is
to be worth $106.8 billion by 2030, up from $6.8 billion in 2020, Europe owns the largest geographic share.Join thousands of top companies worldwide who trust Business Insider Intelligence for their competitive research needs. >>
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
India plans to cap commissions for Uber, Ola: Economic TimesIndia plans to cap commissions app-based taxi aggregators such as Uber and home-...
Read more »
India considers commissions cap for Uber, Ola, unsettling industryIndia plans to cap the commissions app-based taxi aggregators such as Uber and h...
Read more »
London hits Uber hard and hails a fleet of new, cheaper appsTransport authorities in big cities are reasserting themselves over ride-hailing apps, e-scooters and electric bikes
Read more »
London police shoot suspect dead after ‘terrorist’ stabbingsRT AP BREAKING: UK police declare stabbings near London Bridge terror-related, with suspect shot dead. Police say several people were stabbed in the incident, though the extent of their injuries is unclear.
Read more »
The Royal Family Documentary in 'The Crown' Is Real and Available to Watch in LondonIn season 3 of The Crown, the royal family commissions BBC to film their daily lives for a documentary-style television program. Here's what the show got right—and wrong.
Read more »
London police fatally shoot suspect in attack that killed 2LONDON (AP) — A man wearing a fake explosive vest stabbed several people Friday in London, killing two in what police are treating as a terrorist attack before being tackled by members of the...
Read more »