The longtime Oklahoma State Cowboys coach suggested that money is the driving force behind college football program's respective roster retention rates.
The transfer portal and name, image, and likeness have certainly made an impact on college sports over the past couple of years. The NCAA adopted the NIL policy in 2021. Since then, college football programs have often been faced with finding creative ways to keep their roster turnover to a minimum. The exercise is perhaps one of the unintended consequences of the policies.
During a recent press conference, Oklahoma State head coach Mike Gundy lamented the impact NIL has had on the sport. Gundy argued that monetary motivations are the driving force behind players' decisions on which program they want to be a part of. 'Player retention is based on money,' Gundy responded when asked about player retention. 'I'll give you an example. If you’re playing on our team and we go 3-9 and right now you’re making $12,000 and we say, ‘Hey, if you come back we’ll pay you $250,000.’ What are you going to do? Player retention is probably 90 percent built on money now.
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