The university began to seek a trademark after fashion giant Marc Jacobs looked to trademark 'the' in 2019.
The university began to seek a trademark after fashion giant Marc Jacobs looked to trademark"the" in 2019.FILE - Ohio State University fans, alumni and students have used the word"the" ahead of the university's name.COLUMBUS, Ohio — Ohio State University has won its fight to trademark the word “The.”
The U.S. Patent and Trademark Office approved the university’s request Tuesday. The school says it allows Ohio State to control use of “The” on branded products associated with and sold through athletics and collegiate channels, such as T-shirts, baseball caps and hats. “THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” said Ben Johnson, the university's senior director of media and public relations. He noted the university’s licensing and trademark program generates over $12.5 million a year in revenue, which helps fund student scholarships and university programs.
The patent office rejected Ohio State's initial application, finding the trademark appeared to be used for “merely decorative manner” and as an “ornamental feature” that didn't appear to function as a trademark that would differentiate the items from others.
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