Ohio State University claims the title of the most valuable college athletic program, worth an estimated $1.27 billion, according to CNBC's ranking. The list, which excludes military academies and focuses on schools in the NCAA Football Bowl Subdivision (FBS), highlights the financial power of major college sports. SEC and Big Ten schools dominate the top spots due to their lucrative media rights deals, with the SEC valued at $13.3 billion and the Big Ten at $13.2 billion.
The rankings exclude military academies and are limited to schools that participate in the NCAA Football Bowl Subdivision, or FBS, which tend to attract top players.
With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action.Below, CNBC ranks the 75 most valuable college athletic programs. The rankings exclude military academies and are limited to schools that participate in the NCAA Football Bowl Subdivision, or FBS, which tend to attract top players.
College Athletics Ohio State SEC Big Ten Revenue
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