As two collectives have launched to fund NIL deals for Ohio State athletes, OSU is striving to strike the right balance between staying competitive and avoiding NCAA violations.
With a lack of clear-cut rules governing what college sports teams are and are not allowed to do now that athletes are permitted to profit from their name, image and likeness, coaches like Ryan Day are finding themselves in a tough spot.
“I think there's risk everywhere,” Day said. “There's risk if you do nothing, you get left behind. If you go the other end, there's risk that you can get fired for cause for crossing the line. So finding that sweet spot is where the challenge is, right? And when there aren’t clear-cut rules or rules that are being enforced, then it creates hard feelings and unrest, and I think that's where we are right now.
Both collectives are operating separately from one another and are not operated by Ohio State, though Cohesion Foundation made a sponsorship deal with Ohio State through Learfield which allows Cohesion to use Ohio State trademarks. Marcinick told Eleven Warriors that Cohesion Foundation plans to “err on the conservative side” until it becomes more clear what NIL collectives actually are and aren’t allowed to do.
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