The Historic Venue Restoration and Resiliency Act, which redirects tax revenue to historic venues, could help the Rose Bowl pay for fan improvement projects.
State Sen. Anthony Portantino, L.A. County Supervisor Kathryn Barger and Pasadena Mayor Victor Gordo pose at the Rose Bowl Stadium after a news conference on Monday, November 6, 2023 celebrating Portantino’s Historic Venue Restoration and Resiliency Act which they helped with. The new law provides revenue from sales and taxes at the historic entertainment venues to fund the upkeep at those venues. The Historic Venue Restoration and Resiliency Act or SB 96 — authored by State Sen.
Since then, the Rose Bowl Operating Company has explored new ways of generating revenue, such as live music festivals and family golf, that could offset the hit from the Weiden said over the past 18 months, their financial outlook has improved by more than $24 million, allowing them to run at a surplus going forward rather than the roughly $6 million deficit it forecasted in 2022.
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