Here it is 👀 The MG Cyberster has officially been launched as a £55,000 rival to the BMW Z4 and is touted as world’s first 'affordable' EV roadster
MG design director Carl Gotham, leader of the brand’s 20-strong advanced design group based in London’s Marylebone, acknowledges the size growth but believes the car wears it well, “creating a completely new kind of roadster ready for a new generation of sports car drivers”.
MG UK commercial director Guy Pigounakis says the company has already been “inundated” with requests from potential buyers and says MG’s British dealers are equally enthusiastic. Pigounakis cites great value for money and excellent new car distribution as important elements in MG’s success but reckons brand recognition is a “critical” part. And response to the cars from older buyers is “absolutely phenomenal”. He said: “It’s clear there’s a large and active group of buyers who remember the excitement and the promise of the MG name and have a huge amount of affection for it.
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