The interview series explores the career paths, current projects and next steps of those shaping the world’s best luxury brands.
“Off the Cuff ” is a Q&A series from Luxury Daily exploring the career paths, current projects and next steps of those shaping the world’s best luxury brands.
But it was important to me to build upon my passion of the built environment while applying my previous experience and skills gained while serving in the U.S. Army. It was at Google Maps that I learned the intricacies of branding products and projects tied to physical spaces—a concept that has become a cornerstone of my company, Cohere. This experience taught me the importance of strategic thinking and adaptability, skills that continue to shape my approach to business today.
It was strategy, from a mentor, on how to buy my former business partner out and not go broke. I'd rather not advertise that advice here, but if anyone is out there seeking mentorship about fraudulent partners or employees and how to strategically end the relationship, come see me! I predict that this bifurcation will continue for the next 10 years, and we should be prepared to help any brands never land too democratically in the middle. It's that age old advice from the master marketer Seth Godin:"If you appeal to everyone, you appeal to no one at all." Be specific in who you want to attract, and you'll go further.One recent project that has truly ignited my passion for working in luxury isin Fishtown, Philadelphia.
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