“Reporting on the rich and powerful shouldn’t be controversial, from an ethics perspective. It’s just journalism,' lil_smush writes. Opinion for The Node newsletter.
of “Gordon Goner” and “Gargamel” – the two pseudonymous founders of Yuga Labs, the company behind the Bored Ape Yacht Club NFT project.
This article is excerpted from The Node, CoinDesk's daily roundup of the most pivotal stories in blockchain and crypto news. You can subscribe to get the fullWe’d already known a little about the founders: In interviews with Rolling Stone, CoinDesk and The New York Times, they’d shared details about their backgrounds and their path to creating the Bored Apes.
Outside of crypto, the word “dox” specifically connotes harassment; within the space, its meaning is slightly more complicated. Founders will sometimes make a point of doxxing themselves as a show of faith, attempting to convince investors they won’t just run off with their money .It’s weird, to the uninitiated.
To me, the identity of these two founders is unambiguously a story in and of itself. The BuzzFeed article didn’t do a whole lot with the identities of these two men; Notoupolos admitted they hadn’t done anything wrong, really. But ultimately, Aronow and Solano are at the helm of a business that’s potentially worth billions of dollars. Apes have flooded the market and saturated the culture.
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